Sanne Zwinkels is the Director of Customer Service B2B & Billing at VodafoneZiggo. She is a seasoned expert in the realm of Customer Experience, with a professional career spanning over 15 years in high-impact leadership roles at some of the Netherlands’ most prominent retail and telecommunications organizations.

Prior to joining VodafoneZiggo in 2023, Sanne spent a decade at Ahold Delhaize and Albert Heijn, where she served in pivotal roles including Director of Customer Service and Head of Marketing & Communications for Albert Heijn Online. Her broad expertise—ranging from brand positioning and marketing strategy to leading large-scale commercial programming and category management—has established her as a specialist in bridging the gap between brand promise and operational delivery. Throughout her career, Sanne has remained dedicated to translating deep customer insights into seamless journeys, consistently advocating for a human-centric approach within complex digital environments.