During this exclusive Vision Dinner, Marco Jongen, SVP and Digital Partner for Human Nutrition & Care at dsm-firmenich, shares how dsm-firmenich is reshaping its commercial organization using AI-driven customer insights, digital transformation, and new ways of working.
Leaders in IT, Data, AI, Digital & Commercial Transformation
CPD points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Restaurant ‘t Amsterdammertje, Loenen aan de Vecht
SVP / Digital Partner for Human Nutrition & Care
Marco Jongen joined DSM in 2001 and has more than 25 years of experience in digital, technology and business transformation roles across Europe, the United States, India and Spain. Over his career, he has led major initiatives including global M&A integrations, enterprise IT operating model transformations, shared services setup, ERP and application landscape simplification, and large-scale digital capability building across commercial and operational domains.
In recent years, he played a key role in the DSM–Firmenich merger integration, leading multiple global workstreams and shaping the future digital and technology landscape of the combined company. Since June 2026, he has been responsible for driving digital transformation and growth within the Human Nutrition & Care business while continuing to oversee enterprise-wide customer and consumer digital capabilities.
Many organizations invest heavily in AI, data, and digital transformation. However, only a limited number succeed in actually converting these investments into measurable business growth.
During this exclusive Vision Dinner, Marco Jongen, SVP and Digital Partner for Human Nutrition & Care at dsm-firmenich, shares how dsm-firmenich is reshaping its commercial organization using AI-driven customer insights, digital transformation, and new ways of working.
Drawing on more than 25 years of experience leading global transformation programs, M&A integrations, operating model redesigns, and digital business innovation, Marco takes us through one of the most ambitious transformation journeys in the sector: the evolution from a traditional ingredients supplier to a solution-oriented organization that helps customers identify market opportunities before they even become visible.
Central to the discussion is the story of ‘Dave’: a new sales representative finding his way in an increasingly complex customer landscape. By combining AI agents, proprietary data, market insights, and human expertise, dsm-firmenich is building a next-generation sales ecosystem. This enables teams to spot trends earlier, identify untapped market opportunities, and accelerate innovation at scale.
During this interactive session, Marco will discuss, among other things:
