During this small-scale dinner, Joris Vollebergh, VP MPY Customer Operations & Transformation at AkzoNobel, will share his perspective on leading AkzoNobel’s global shift toward stronger customer operations.
His strategy is based on four core pillars: building a fit-for-purpose organization, leveraging data-driven performance, implementing the right digital capabilities, and strengthening governance that enables continuous improvement. With operations in more than 100 countries, he focuses on driving scalable transformation while limiting local complexity.
Leaders in Customer Experience, Digital Marketing and E-commerce experts
CPD points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Restaurant ‘t Amsterdammertje, Loenen aan de Vecht
VP MPY Customer Operations & Transformation
Joris has been with AkzoNobel for nearly five years, where he currently serves as VP MPY (Marine, Protective & Yacht Coatings) Customer Operations & Transformation. In this role, he is globally responsible for Customer Operations, including the maritime business, where complex logistics and time-critical transactions require strong digital capabilities.
Before stepping into his current position in October 2025, Joris held several roles within AkzoNobel focused on e-commerce, customer experience, and digital marketing, driving digital awareness and expanding digital commerce initiatives.
Prior to joining AkzoNobel, Joris built over two decades of experience in digital transformation across service delivery, sales, and customer experience—particularly within the telecom sector. Throughout his career, he has focused on aligning customer needs with organizational capabilities, bringing marketing and sales closer together, and embedding customer experience at the core of business operations.
Director of Sales Customer Interaction Suite
With over 20 years of international experience, having lived and worked across multiple countries, Julie Franzese brings deep expertise in customer experience transformation. She partners with global organisations to rethink how they engage customers and deliver value, with a strong focus on leveraging technology to create more connected and human-centric experiences.
Julie will bring a perspective on how organisations can translate strategy into tangible customer outcomes, particularly when scaling across complex, global environments. Drawing on her strong background in telecom and digital transformation, she is passionate about turning customer engagement into seamless, high-impact journeys.
Julie combines industry insight with a pragmatic, results-driven approach and is recognised for her ability to navigate complexity, align business and technology priorities, and drive meaningful, data-led outcomes at scale.
During this small-scale dinner, Joris Vollebergh, VP MPY Customer Operations & Transformation at AkzoNobel, will share his perspective on leading AkzoNobel’s global shift toward stronger customer operations.
His strategy is based on four core pillars: building a fit-for-purpose organization, leveraging data-driven performance, implementing the right digital capabilities, and strengthening governance that enables continuous improvement. With operations in more than 100 countries, he focuses on driving scalable transformation while limiting local complexity.
A central theme of his work is overcoming legacy systems, structures, and mindsets. By emphasizing change management and empowering internal champions, Joris is helping accelerate transformation across the organization. A key development is the company’s move toward servitization—shifting from a product-driven model to delivering integrated product-service solutions focused on customer outcomes.
During the dinner, Joris will share his experience in leading large-scale global transformation and looks forward to an open exchange with peers from commerce and service roles on how to scale change effectively in complex organizations.
Next to Joris ‘presentation Julie Franzese, Director of Sales Customer Interaction Suite at Tata Communications will also give a keynote address.
