Leadership and Growth in the Digital Era: how Crisp Combines Innovation, People & Mission to Grow

3 December 2025

Leadership and Growth in the Digital Era: how Crisp Combines Innovation, People & Mission to Grow

Tom Peeters
Co-founder & CEO
Flevum Community Midmarket Midmarket

Partners of this Event

About the Topic

Many midsize companies today are wondering how to scale, innovate, and adopt new digital technologies.
Our keynote speaker, Tom Peeters, has lived that journey. As Co-founder and CEO of Crisp, founded in 2018, he has led the company through rapid growth and earned recognition several times as the best online supermarket in the Netherlands.

Tom will take you behind the scenes of Crisp’s journey: building a future-oriented, scalable, and sustainably agile company, and transforming a very large traditional sector through innovation, people and technology.

Target Audience

Leaders in midmarket companies

CPD points | 2 points

Program

17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking

Language: English

Location

Restaurant Zuiver Utrecht

About the speaker

Tom Peeters

Tom Peeters

Co-founder & CEO

Tom Peeters is the co-founder and CEO of Crisp. During his Business Administration studies, Tom gained his first entrepreneurial experience by launching RestaurantWeek.nl in 2006, making culinary experiences accessible to a wide audience. His career began in London as an M&A advisor, but soon his desire to build something of his own reignited. In 2012, together with his partners, he founded Westwing Home & Living, a digital home and lifestyle store that quickly expanded to 10 countries, achieving €250 million in revenue, more than 1000 employees, and an IPO (Frankfurt) in 2018. Later that year, along with two of his best friends, he started the app-only supermarket Crisp. Crisp is changing the food system by making better food accessible to more people. Today, Crisp has a team of 1500 employees and collaborates with more than 900 farmers, growers, and food producers. Crisp is a B Corp company with 109 points.

More on the subject

Flevum cordially invites you to an exclusive, small-scale dinner tailored for midsize companies, with a focus on networking, knowledge sharing, and practical exchange.

Many midsize companies today are wondering how to scale, innovate, and adopt new digital technologies.
Our keynote speaker, Tom Peeters, has lived that journey. As Co-founder and CEO of Crisp, founded in 2018, he has led the company through rapid growth and earned recognition several times as the best online supermarket in the Netherlands.

Tom will take you behind the scenes of Crisp’s journey: building a future-oriented, scalable, and sustainably agile company, and transforming a very large traditional sector through innovation, people and technology.

He will share practical lessons on:
• Creating an innovative, digitally enabled, and customer-focused organization that scales efficiently within a large, complex and traditional industry
• Attracting and retaining top-talent while fostering a culture of ownership, discipline and cost orientation in a highly digital environment
• Translating long-term vision into pragmatic action — investing in technology, people, and processes that balance today’s performance with tomorrow’s growth

Tom’s experience reflects the challenges many growing companies face: digital transition in a physical supply chain, integrating technology with human talent, remaining flexible and efficient in a changing market and earning a place within a fiercely competitive field.

This Vision Dinner offers a unique opportunity to engage in an interactive discussion with fellow decision-makers from midsize companies, and to exchange experiences on scaling, innovating, and preparing your business for the future.