Vision Dinner with dsm-firmenich | How Agentic AI is Transforming Commercial Growth in the Nutrition Industry

18 November 2026

Vision Dinner with dsm-firmenich | How Agentic AI is Transforming Commercial Growth in the Nutrition Industry

Marco Jongen
SVP / Digital Partner for Human Nutrition & Care
Flevum Community SINN Smart Industry Network Netherlands (SINN)

Partners of this Event

About the Topic

At this exclusive Vision Dinner, Marco Jongen, SVP / Digital Partner for Human Nutrition & Care at dsm-firmenich, will share how dsm-firmenich is reimagining its commercial engine through AI-powered customer intelligence, digital transformation and new ways of working.

Target Audience

Leaders in IT, Data, AI, Digital & Commercial Transformation

CPD points | 2 points

Program

17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking

Language: English

Location

T.B.D., Amsterdam region

About the speaker

Marco Jongen

Marco Jongen

SVP / Digital Partner for Human Nutrition & Care

Marco Jongen joined DSM in 2001 and has more than 25 years of experience in digital, technology and business transformation roles across Europe, the United States, India and Spain. Over his career, he has led major initiatives including global M&A integrations, enterprise IT operating model transformations, shared services setup, ERP and application landscape simplification, and large-scale digital capability building across commercial and operational domains.

In recent years, he played a key role in the DSM–Firmenich merger integration, leading multiple global workstreams and shaping the future digital and technology landscape of the combined company. Since June 2026, he has been responsible for driving digital transformation and growth within the Human Nutrition & Care business while continuing to oversee enterprise-wide customer and consumer digital capabilities.

More on the subject

Many organizations are investing heavily in AI, data and digital transformation. Yet only a few are successfully translating these capabilities into measurable business growth.

At this exclusive Vision Dinner, Marco Jongen, SVP / Digital Partner for Human Nutrition & Care at dsm-firmenich, will share how dsm-firmenich is reimagining its commercial engine through AI-powered customer intelligence, digital transformation and new ways of working.

Drawing from more than 25 years of leading global transformation programs, M&A integrations, operating model redesigns and digital business innovation, Marco will take us inside one of the industry’s most ambitious journeys: transforming a traditional ingredients business into a solution-led organization that helps customers identify market opportunities before they emerge.

Central to the discussion is the story of “Dave”: a new sales representative navigating an increasingly complex customer landscape. Through a combination of AI agents, proprietary data, market intelligence and human expertise, dsm-firmenich is building a next-generation sales ecosystem that enables teams to uncover trends, identify white-space opportunities and accelerate innovation at scale.

During this interactive session, Marco will explore:

  • How AI agents are reshaping customer and market intelligence
  • Building the digital foundations for scalable business transformation
  • Moving from product selling to solution selling
  • Leveraging consumer insights to create new growth opportunities
  • Lessons learned from large-scale transformation, integration and simplification programs
  • The organizational capabilities required to turn AI ambitions into business value