Sander Bokelman is Area Supply Chain Director Europe at Heineken, responsible for production and supply chain operations across twelve European markets. Next to that he leads the Regional Customer Service & Logistics Hubs based in Amsterdam and Krakow. Since joining Heineken in 2007, he has held leadership roles in four different countries across Purchasing, Logistics, Production, and Supply Chain.

Sander has been instrumental in transforming Heineken’s regional supply chain organization from a decentralized structure into a more centrally coordinated hybrid model. His current focus is on building networked capabilities, leveraging technology and AI to improve operational performance, drive efficiency, and build a more resilient supply chain.