Joris has been with AkzoNobel for nearly five years, where he currently serves as VP MPY (Marine, Protective & Yacht Coatings) Customer Operations & Transformation. In this role, he is globally responsible for Customer Operations, including the maritime business, where complex logistics and time-critical transactions require strong digital capabilities.

Before stepping into his current position in October 2025, Joris held several roles within AkzoNobel focused on e-commerce, customer experience, and digital marketing, driving digital awareness and expanding digital commerce initiatives.

Prior to joining AkzoNobel, Joris built over two decades of experience in digital transformation across service delivery, sales, and customer experience—particularly within the telecom sector. Throughout his career, he has focused on aligning customer needs with organizational capabilities, bringing marketing and sales closer together, and embedding customer experience at the core of business operations.