Ana Melara is Digital Head of Innovation at L’Oréal and leads the integration of generative AI and Beauty Tech in the Benelux region. With over 18 years of experience at L’Oréal, she leads corporate-level GenAI pilots, drives Beauty Tech initiatives, and creates inspiring content that defines new codes of beauty. By bridging the gap between IT and business, she ensures seamless integration of groundbreaking technologies and drives innovative change.