During this exclusive Vision Dinner, Ana Melara, Head of Innovation, will share valuable insights on how L’Oréal strategically builds and deploys AI, and how the company is preparing for the changing landscape of AI-driven consumer behavior. She will address crucial questions, including: How can we effectively ensure technology adoption and strong governance within an organization? And how do we promote the responsible, human-centered use of AI across all facets of the business?
Data, analytics & AI leaders
CPE points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Restaurant de HFSLG, Bosch en Duin
Head of Innovation
Ana Melara is Digital Head of Innovation at L’Oréal and leads the integration of generative AI and Beauty Tech in the Benelux region. With over 18 years of experience at L’Oréal, she leads corporate-level GenAI pilots, drives Beauty Tech initiatives, and creates inspiring content that defines new codes of beauty. By bridging the gap between IT and business, she ensures seamless integration of groundbreaking technologies and drives innovative change.
At L’Oréal, Artificial Intelligence is fundamentally transforming how the company innovates, operates, and connects with consumers. In June 2025, L’Oréal announced plans to significantly scale up the CreAItech Generative AI platform, a platform designed to create compelling visualizations and assets from product models. The strategic roadmap also focuses on laying solid foundations for future generative AI initiatives and strengthening key platforms such as NOLI and Beauty Genius.
Ana Melara, Digital Head of Innovation for the Benelux region at L’Oréal, plays a central role in this transformative journey. She leads the integration of generative AI and emerging beauty technologies within the company’s complex organizational structure. During this exclusive Vision Dinner, Ana will share valuable insights on how L’Oréal strategically builds and leverages AI, and how the company is preparing for the changing landscape of AI-driven consumer behavior. She will address crucial questions, including: How can we effectively ensure technology adoption and strong governance within an organization? And how do we promote the responsible, human-centered use of AI across all facets of the business?
Ana’s presentation will serve as an inspiring prelude to an engaging dialogue with her and your fellow participants. Are you curious to learn from her extensive experience and to exchange perspectives on the future of AI at scale?
