In this session, Carlo Alexander Schreurs, CISO at FrieslandCampina, shares the practical frameworks behind measurable cultural change: the 6 stories every leader should tell, the TRUST-ARC structure that drives action, and why your team remembers “the broccoli man” better than your last phishing report. He demonstrates how to design and deliver stories that build trust, change behavior, and create lasting impact, even when you lack formal authority.
Leaders in cybersecurity
CPE points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Restaurant ‘t Amsterdammertje, Loenen aan de Vecht
Chief Information Security Officer
Currently serving as Global CISO for FrieslandCampina (€13 billion Global diary multinational), Carlo is passionate about bridging the gap between technology and people, fostering innovation, trust, and resilience across organizations.
Carlo is a transformational CISO and speaker/writer with nearly 30 years of experience leading cybersecurity and technology transformations in global organizations. Known for his human-centric approach, Carlo blends organizational IT/Technology, psychology, neuroscience, and change management insights to drive secure, impactful digital transformations.
Sr. Solutions Architect
As AI and cybersecurity risks multiply, many organizations are discovering that scaling technology is easier than bringing people along. The real challenge is no longer access to data or frameworks, but getting people to listen, engage, and take responsibility under pressure. These challenges are particularly relevant when managing AI, both on-premises and in the cloud. How do you ensure that cloud-based AI is used securely while employees remain accountable and security-conscious?
As CISO of a multinational with €13 billion in revenue, Carlo Alexander Schreurs achieved measurable improvements and elevated the security culture to a high-performance level. He did this not through dashboards or compliance metrics, but through the strategic use of storytelling. From boardrooms to operational teams, he discovered what neuroscience confirms: the human brain is wired for stories, not data.
In this session, Carlo shares the practical frameworks behind measurable cultural change: the 6 stories every leader should tell, the TRUST-ARC structure that drives action, and why your team remembers “the broccoli man” better than your last phishing report. He demonstrates how to design and deliver stories that build trust, change behavior, and create lasting impact — even when you lack formal authority.
His presentation forms the basis for an interactive dialogue with fellow security leaders. Together, we will explore how lessons from storytelling and cultural change can be applied to the secure and responsible management of AI, both on-premises and in the cloud. You are cordially invited to join the conversation on these important themes during this dinner.
