In this session, Carlo Alexander Schreurs, CISO at FrieslandCampina, shares the practical frameworks behind measurable culture change: the 6 Stories every leader should tell, the TRUST-ARC structure that drives action, and why your team remembers “broccoli man” more than your last phishing report. He’ll demonstrate how to design and deliver stories that build trust, change behavior, and create lasting impact, even when you don’t have formal authority.
Leaders in cybersecurity
CPE points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Restaurant ‘t Amsterdammertje, Loenen aan de Vecht
Chief Information Security Officer
Currently serving as Global CISO for FrieslandCampina (€13 billion Global diary multinational), Carlo is passionate about bridging the gap between technology and people, fostering innovation, trust, and resilience across organizations.
Carlo is a transformational CISO and speaker/writer with nearly 30 years of experience leading cybersecurity and technology transformations in global organizations. Known for his human-centric approach, Carlo blends organizational IT/Technology, psychology, neuroscience, and change management insights to drive secure, impactful digital transformations.
As AI and cybersecurity risks multiply, many organisations discover that scaling technology is easier than scaling people. The real challenge is no longer access to data or frameworks, but getting people to listen, care, and take responsibility under pressure. These challenges are especially relevant when managing AI, both on-premises and in the cloud. How do you ensure that cloud-based AI is used securely, while keeping employees responsible and security-aware?
As CISO of a €13B multinational, Carlo Alexander Schreurs drove measurable improvements, elevating the security culture to a high-performing standard. Not through dashboards or compliance metrics, but through the strategic use of storytelling. From boardrooms to operational teams, he discovered what neuroscience confirms: the human brain is wired for narrative, not data.
In this session, Carlo shares the practical frameworks behind measurable culture change: the 6 Stories every leader should tell, the TRUST-ARC structure that drives action, and why your team remembers “broccoli man” more than your last phishing report. He’ll demonstrate how to design and deliver stories that build trust, change behavior, and create lasting impact, even when you don’t have formal authority.
His presentation sets the stage for an engaging dialogue with fellow security leaders. Together, we’ll explore how the lessons from storytelling and culture change can be applied to managing AI securely and responsibly, both on-premises and in the cloud. You are welcome to join this dinner as we discuss these important topics.
