From Experimenting with AI to Organization-wide Transformation and Value Creation

8 December 2026

From Experimenting with AI to Organization-wide Transformation and Value Creation

Dorine van Mullem
COO Talpa Media
Flevum Community IT, Digital Transformation & Innovation IT, Digital Transformation & Innovation

Partners of this Event

About the Topic

During this intimate Vision Dinner, Dorine van Mullem-Ale, COO of Talpa Media at Talpa Network, shares how Talpa approaches this development in practice. From experiments with AI and agents to streamlining processes, new ways of working, and the development of new business models.

Target Audience

Leaders in Technology, IT, Innovation, Digitalisation & Operations

CPD points | 2 points

Program

17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking

Language: English

Location

Restaurant ‘t Amsterdammertje, Loenen aan de Vecht

About the speaker

Dorine van Mullem

Dorine van Mullem

COO Talpa Media

Dorine van Mullem-Ale is the COO of Talpa Media, the open saleshouse of Talpa Network that connects brands and consumers through premium audio and video propositions. She is a strategic connector who translates technology into tangible change. By aligning strategy with execution, she leverages data and AI to drive operational efficiency, develop new business models, and embed innovation into the core of the organization.

More on the subject

AI is rapidly moving from experiment to daily practice. This also shifts the question: not just what can AI do, but especially how can organizations use AI to work better and differently?

During this intimate Vision Dinner, Dorine van Mullem-Ale, COO of Talpa Media at Talpa Network, shares how Talpa approaches this development in practice. From experiments with AI and agents to streamlining processes, new ways of working, and the development of new business models.

Because AI doesn’t just change how organizations can work more efficiently. It also creates new opportunities for products, services, customer interaction, and revenue models. As a result, AI is increasingly touching the core of how organizations create value.

Not a blueprint for how it should all be done, but experiences from an organization in the thick of it. What is already working? What challenges are they facing? What new opportunities are emerging? And what does that require from technology, people, leadership, and the way they collaborate?

Together with other leaders in IT, technology, innovation, digitalization, and operations, we will discuss the step from experiment to application and scale. What role will AI agents play in our workflows and services? How do you translate technological possibilities into business value and new business models? How do you get people on board? And when is an organization ready to truly make AI part of daily work?

An open conversation about the opportunities and practice of AI. From working smarter to organizing differently and creating new value.