On Tuesday, June 30, we are organizing an exclusive Boardroom Special in the run-up to the Tour de France, which kicks off in Barcelona on July 4. During this evening, Pim Berendsen, CEO of PostNL, and Iwan Spekenbrink, founder and CEO of Team Picnic PostNL, will take you into the world behind the cycling team. How do you build a high-performance organization? And what does leadership require in a context of continuous improvement?
CEO & Board Members
5:30 PM | Program starts (including presentation, discussion, and 3-course dinner)
8:30 PM | End of formal program, opportunity for informal networking
Keep Challenging, Team Picnic PostNL, Deventer
CEO PostNL
Pim Berendsen is a Dutch senior executive and, since 2025, the CEO of PostNL. He has worked at the company for more than two decades and previously served as CFO and a member of the Executive Board. During that period, he was responsible for finance, strategy, international growth, and mergers and acquisitions.
His career began as an international tax advisor at Arthur Andersen. In 2000, he joined PostNL, where he progressed through various financial and strategic roles. Between 2013 and 2015, he served as Director of Corporate Development at Van Gansewinkel, gaining experience in corporate development and restructuring.
Berendsen has broad expertise in finance, strategy, and transformation, with a strong focus on digital innovation, performance management, and international expansion. Within PostNL, he played an important role in the company’s transformation into a leading player in e-commerce and logistics. In addition to his work at PostNL, he is involved in various social and business organizations, including Oranje Fonds, and holds advisory and supervisory positions within the business community.
As CEO, he focuses on future-proofing PostNL, with an emphasis on innovation, customer focus, and sustainable growth in a rapidly changing market.
CEO Team Picnic PostNL
Iwan Spekenbrink is a Dutch sports entrepreneur and the founder and CEO of Team Picnic PostNL. He has led the team since 2008, guiding it from a small ProContinental squad (then known as Team Skil-Shimano) into a successful WorldTour organization with multiple top results and major Grand Tour successes.
Spekenbrink began his career in sports management and sports marketing, building the team around a clear vision in which innovation, collaboration, and long-term development are central to elite sport. Under his leadership, the team evolved through identities such as Argos-Shimano, Giant-Alpecin, Team Sunweb, and Team DSM into its current structure with multiple partners and a strong international reputation.
Within the cycling world, he is known as a strategic and forward-thinking manager, with a strong focus on performance improvement, team culture, and maintaining a clean and professional sport. In addition, he is active within international cycling organizations and is committed to the continued development of cycling.
In elite sports, success never arises through individual effort alone. Behind every victory lies a powerful ecosystem of talent, technology, data, strategy, and teamwork. It is the sum of people, knowledge, and innovation that determines who ultimately leads the pack.
We see the same development reflected in the business world. Organizations that make a difference today do not excel in isolation, but precisely in the way they effectively connect partners, customers, and technology. Within international cycling, this is visible down to the smallest details. From real-time data analysis and aerodynamics to nutrition, material innovation, and logistics: behind every peak performance stands a carefully coordinated interplay of specialists and disciplines.
At Team Picnic PostNL, it is not just about individual performance, but about the ability to excel as a collective. Riders, coaches, performance experts, data analysts, and support staff work together daily with one goal: to get the most out of themselves and each other. This requires more than talent. It requires trust, clear communication, a strong culture, and leadership that knows how to connect different personalities and interests.
On Tuesday, June 30, we are organizing an exclusive Boardroom Special in the run-up to the Tour de France, which kicks off in Barcelona on July 4. During this evening, Pim Berendsen, CEO of PostNL, and Iwan Spekenbrink, founder and CEO of Team Picnic PostNL, will take you into the world behind the cycling team. How do you build a high-performance organization? And what does leadership require in a context of continuous improvement?
In a private setting, we will engage in a discussion about the parallels between elite sports and leadership, exploring how strong ecosystems make the difference, both in the peloton and in the boardroom. You are cordially invited to participate in the dialogue.
