Sustainability Circle met McDonald’s

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The Flevum Sustainability Circle invites you to an exclusive session with McDonald’s Netherlands, where a global brand meets everyday local impact.

McDonald’s Netherlands serves millions of customers weekly and operates at the intersection of social and environmental opportunities and challenges—from waste reduction and packaging innovation to community engagement and employment. With a clear global framework, McDonald’s demonstrates how a global brand can create tangible impact at a local level.

We are honored to welcome Ingeborg Lugtenberg, Senior Impact Manager at McDonald’s. She will present the company’s comprehensive impact strategy, discussing how McDonald’s aligns its goals with local execution, focusing on four pillars: Planet, Food, Community, and People. Dolly van den Akker, Impact Director, will address developments and challenges regarding nutrition. This session offers insight into the strategic choices and operational realities that define McDonald’s approach to corporate responsibility.

Following the presentation, participants will take part in a restaurant tour, seeing firsthand how sustainability is integrated into daily operations. The tour will focus on waste management excellence, packaging solutions, and the practical challenges of the Dutch Single-Use Plastics Directive. Participants will explore the gap between policy and practice and discover how McDonald’s navigates regulations while maintaining operational efficiency and customer satisfaction.

This session is more than a discussion; it is an opportunity to see sustainability in action within one of the world’s most iconic brands. Here, every operational detail reflects broader lessons for sectors striving to balance ambition with practical constraints.