Sustainability Circle with McDonald’s

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The Flevum Sustainability Circle invites you to an exclusive session with McDonald’s Netherlands, where a global brand meets everydays local impact.

McDonald’s Netherlands serves millions of customers each week, embodying a unique intersection of societal and environmental opportunities and challenges -from waste reduction and packaging innovation to community and employment engagement. With a clear global framework, McDonald’s demonstrates how a global brand can create tangible impact at the local level.

We are honored to host Ingeborg Lugtenberg, Senior Manager Impact at McDonald’s, who will present the company’s comprehensive Impact strategy. She will explore how McDonald’s aligns its goals with local execution, focusing on four key pillars: Planet, Food, Community, and People. Dolly van den Akker, Director Impact will present developments and challenges around nutrition. This discussion will provide insight into the strategic choices and operational realities that define McDonald’s approach to responsible business.

Following the presentation, participants will join a guided restaurant tour, offering a firsthand look at how sustainability is embedded in the daily operations. The tour will emphasize waste management excellence, packaging solutions, and the practical challenges of the DUTCH  Single-Use Plastics Directive. Attendees will engage with the gaps between policy and practice, discovering how McDonald’s navigates regulatory demands while maintaining operational efficiency and customer satisfaction.

This session is more than a discussion, it’s an opportunity to see sustainability in action within one of the world’s most iconic brands. Here, every operational detail reflects broader lessons for industries striving to balance ambition with real-world constraints.