During this Vision Dinner, Hendrik de Zeeuw, CCO, Executive Vice President Marketing & Sales, will share with the group how Teijin Aramid tackled this transformation from the ground up: from evaluating whether change was even necessary, to making choices between cloud-based solutions and custom solutions, and ultimately overcoming internal challenges and driving user adoption. In addition to the technical implementation, Hendrik will also discuss the broader impact this transformation has had on the company – both in terms of value creation and customer satisfaction.
Leaders in Business Development, Sales and Commercial
CPD points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Location: Restaurant de HFSLG, Bosch en Duin
CCO, Executive Vice President Marketing & Sales
Hendrik de Zeeuw has been working at Teijin Aramid since 2004 and has held the position of Chief Commercial Officer (CCO) and Executive Vice President Marketing & Sales since 2020. In this role, he is responsible for all marketing and sales activities within the organization.
With more than twenty years of experience at Teijin Aramid and a deep understanding of global sales and marketing challenges, Hendrik brings a unique B2B perspective that often remains underexposed.
Operating in a complex, industrial B2B environment, companies face high demands in terms of safety, reliability, innovation and long-term customer relationships. In this highly competitive and constantly changing landscape, customer focus is essential. But how do leaders in marketing and commercial functions maintain that customer focus?
In recent years, Hendrik de Zeeuw, Chief Commercial Officer and Executive Vice President Marketing, has led Teijin Aramid’s global commercial and marketing efforts, including the rollout of a new CRM system designed to improve customer focus in all regions. What he discovered is that implementing new tools is not just about choosing the right toolset: it’s about mindset, adoption, and alignment within the entire organization.
During this Vision Dinner, Hendrik will share with the group how Teijin Aramid tackled this transformation from the ground up: from evaluating whether change was even necessary, to making choices between cloud-based solutions and custom solutions, and ultimately overcoming internal challenges and driving user adoption. In addition to the technical implementation, Hendrik will also discuss the broader impact this transformation has had on the company – both in terms of value creation and customer satisfaction.
