On June 17, we are organizing a Vision Dinner for senior executives to discuss the integration of AI in marketing organizations and the strategic decisions required for this. Leo den Haan, Global Transformation Lead Generative AI & RPA at Stellantis, one of the world’s largest car manufacturers, with brands such as Jeep, Peugeot and Fiat, has been working for over a year with a dynamic AI framework to increase sales, reduce costs and accelerate campaigns. During this Vision Dinner, he will share the lessons learned.
Executives in Marketing
5:30 PM | Program starts (including presentation, discussion, and 3-course dinner)
8:30 PM | End of formal program, opportunity for informal networking
Utrecht
Activation Performance Lead Enlarged Europe and former Global Transformation Lead Generative AI RPA
On June 17, we are organizing a Vision Dinner for senior executives to discuss the integration of AI in marketing organizations and the strategic decisions required for this. Leo den Haan, Global Transformation Lead Generative AI & RPA at Stellantis, one of the world’s largest car manufacturers, with brands such as Jeep, Peugeot and Fiat, has been working for over a year with a dynamic AI framework to increase sales, reduce costs and accelerate campaigns. During this Vision Dinner, he will share the lessons learned.
Leo will share insights from over 300 AI use cases implemented within the company, and discuss how AI initiatives can be aligned with business objectives, the trade-offs between internal capabilities and external solutions, and the organizational changes needed for effective implementation. After his presentation, a roundtable discussion with colleagues will provide an opportunity to delve deeper into the shared challenges and opportunities of integrating AI into marketing. This evening is an opportunity to network and gain practical tools for the next steps within your organization. Are you interested in participating? Register now to secure your spot!
