Data-driven Technological Innovations at Coca-Cola: a Revolution in Production Using AI

12 June 2025

Data-driven Technological Innovations at Coca-Cola: a Revolution in Production Using AI

Paul Beelen
Head of IT & Technology PMO
Flevum Community SINN Smart Industry Network Netherlands (SINN)

Partners of this Event

About the Topic

During an invitation-only Vision Dinner on June 12, Paul Beelen, Head of IT & Technology PMO at Coca-Cola Hellenic Bottling Company, will discuss how he is transforming business operations in 29 countries using AI, real-time data, and digital innovation.

Are you interested in a practical approach to AI and agile transformation? Then register for one of the last spots for this event, where Paul will share concrete examples of how Coca-Cola HBC successfully uses AI-powered drones for faster and more accurate inventory checks, implements Digital Twins to monitor production environments, builds data platforms to support logistics and transport planning, and applies AI tools in HR and internal communication.

Target Audience

Leaders in Data, Technology, and IT

Program

5:30 PM | Program starts (including presentation, discussion, and 3-course dinner)
8:30 PM | End of formal program, opportunity for informal networking

Location

Restaurant HFSL, Bosch en Duin

About the speaker

Paul Beelen

Paul Beelen

Head of IT & Technology PMO

More on the subject

During an invitation-only Vision Dinner on June 12, Paul Beelen, Head of IT & Technology PMO at Coca-Cola Hellenic Bottling Company, will discuss how he is transforming business operations in 29 countries using AI, real-time data, and digital innovation.

Are you interested in a practical approach to AI and agile transformation? Then register for one of the last spots for this event, where Paul will share concrete examples of how Coca-Cola HBC successfully uses AI-powered drones for faster and more accurate inventory checks, implements Digital Twins to monitor production environments, builds data platforms to support logistics and transport planning, and applies AI tools in HR and internal communication.

Paul will also share how his team ensures that technology empowers people rather than replaces them, with a strong focus on AI ethics, retraining, and stakeholder trust. The event offers the opportunity to learn from ongoing projects at Coca-Cola HBC and exchange ideas with colleagues during a three-course meal. Prior to the dinner, you can read more about Paul’s journey and approach in this interview with Flevum.

Would you like to be part of the conversation? Secure your place now for this event organized by the Smart Industry Network Netherlands (SINN).