During a Vision Dinner on June 11, Bart Verhoef, Commercial Director and Executive Board Member at BMW Group Netherlands, will explain how BMW Group NL is adapting to fundamental changes in mobility, from electrification and digitalization to evolving customer expectations.
Leaders in Commercial, Sales & Business Development
CPD Points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Ekris BMW, Zeist
Commercial Director
After many years with the BMW Group, Bart Verhoef, Commercial Director and Executive Board Member at BMW Group Netherlands, brings deep expertise in automotive sales, network strategy, and commercial transformation. Under his leadership, the organization has undergone a significant shift toward e-mobility, with its share growing from approximately one-quarter to three-quarters of the business, while simultaneously achieving the largest consolidation of the Dutch dealer network.
How can organizations navigate a rapidly changing landscape while remaining true to their brand and commercially successful? During a Vision Dinner on June 11, Bart Verhoef, Commercial Director and Executive Board Member at BMW Group Netherlands, will explain how BMW Group NL is adapting to fundamental changes in mobility, from electrification and digitalization to evolving customer expectations.
Hosted at Ekris BMW Zeist, a recently renovated location showcasing BMW’s latest showroom concept, this Vision Dinner provides a fitting backdrop to discuss transformations, customer-centric innovation, and the future of commercial strategy.
Bart will provide a look behind the scenes at how BMW Group Netherlands is redeveloping its commercial strategy, from the transition to electric mobility and changing product portfolios to implementing new sales models and redefining collaboration within the dealer network. Additionally, he will discuss balancing efficiency and transformation while maintaining a strong and recognizable brand in an increasingly competitive global market.
The session will conclude with a moderated roundtable discussion, where leaders from various sectors come together to share insights and perspectives on managing transformation and remaining agile in times of change. For this Flevum Commercial Strategy Vision Dinner, BMW offers participants an exclusive shuttle service, subject to availability. You can sign up for this service when registering for the event.
Would you like to be part of this exclusive Commercial Strategy Vision Dinner? Register now to reserve your place.
