During a Vision Dinner on June 11, Bart Verhoef, Commercial Director and Executive Board Member at BMW Group Netherlands, will share how BMW Group NL is adapting to fundamental shifts in mobility, from electrification and digitalization to changing customer expectations.
Leaders in Commercial, Sales and Business Development
CPD Points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Ekris BMW, Zeist
Commercial Director
Having spent many years with the BMW Group, Bart Verhoef, Commercial Director and Executive Board Member at BMW Group NL, brings deep expertise in automotive sales, network strategy, and commercial transformation. Under his leadership, the organization has undergone a significant shift toward eMobility, increasing its share from approximately one-quarter to three-quarters of the business, while completing the largest consolidation of the Dutch dealer network.
How can organizations navigate a rapidly transforming landscape while staying true to their brand and delivering commercial success? During a Vision Dinner on June 11, Bart Verhoef, Commercial Director and Executive Board Member at BMW Group Netherlands, will share how BMW Group NL is adapting to fundamental shifts in mobility, from electrification and digitalization to changing customer expectations.
Hosted at Ekris BMW Zeist, a recently renovated dealership showcasing BMW’s latest showroom concept, this Vision Dinner provides a fitting backdrop for discussing transformations, customer-centric innovation and the future of commercial strategy.
Bart will offer a behind-the-scenes perspective on how BMW Group Netherlands is reshaping its commercial strategy, from transitioning to electric mobility and evolving product portfolios to adopting new sales models and redefining collaboration within the dealer network. He will also reflect on balancing efficiency and transformation while maintaining a strong and recognizable brand identity in an increasingly competitive global market.
The session will conclude with a moderated roundtable discussion, bringing together leaders across industries to exchange perspectives on navigating transformation and staying resilient in times of change. For this Flevum Commercial Strategy Vision Dinner, BMW offers participants an exclusive pick-up and drop-off service, subject to availability. You can sign-up for this service when signing up for the event.
Would you like to be part of this exclusive Commercial Strategy Vision Dinner? Sign up now to secure your spot.
