How does Heineken, one of the world’s largest and most iconic breweries, remain successful in a period of disruption and transition? Bart van den Huijsen, Managing Director Europe, describes the various transitions they are undergoing in their pursuit to become the ‘best connected brewer’. From the end- to-end digital transformation and an optimized route-to–consumer model to an ambitious acceleration in the area of productivity and sustainability.
Chief Executive Officers and Board Members
Heineken Experience, Amsterdam
Managing Director Europe
How does Heineken, one of the world’s largest and most iconic breweries, remain successful in a period of disruption and transition? Bart van den Huijsen, Managing Director Europe, describes the various transitions they are undergoing in their pursuit to become the ‘best connected brewer’. From the end-to-end digital transformation and an optimized route-to-consumer model to an ambitious acceleration in the area of productivity and sustainability
In addition, Heineken is not only changing how they brew, but also what and why they brew. The mantra Brew a Better World underscores the commitment to responsible alcohol consumption and a broader shift towards more conscious consumption. Bart describes here a changing narrative with regard to alcohol, responsible drinking and health. For Heineken as a beer brewer, this not only affects the business model, but also aspects such as marketing, the supply chain and global collaborations.
During this Vision Dinner, Bart van den Huijsen will discuss how, despite the many transitions, they are on their way to becoming the “best connected brewer”. He will share his insights and lessons learned with the network, and then looks forward to talking with the participants. We cordially invite you to participate in this stimulating and fascinating evening.
