On Tuesday, June 30, we are hosting an exclusive Boardroom Special in the lead-up to the Tour de France, which starts on July 4 in Barcelona. During this evening, Pim Berendsen, CEO of PostNL, and Iwan Spekenbrink, founder and CEO of Team Picnic PostNL, will take you behind the scenes of the cycling team. How do you build a high-performance organization? And what does leadership require in an environment of continuous improvement?
CEO & Boardmembers
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Keep Challenging, Team Picnic PostNL, Deventer
CEO Team Picnic PostNL
Iwan Spekenbrink is a Dutch sports entrepreneur and the founder and CEO of Team Picnic PostNL. He has led the team since 2008, guiding it from a small ProContinental squad (then known as Team Skil-Shimano) into a successful WorldTour organization with multiple top results and major Grand Tour successes.
Spekenbrink began his career in sports management and sports marketing, building the team around a clear vision in which innovation, collaboration, and long-term development are central to elite sport. Under his leadership, the team evolved through identities such as Argos-Shimano, Giant-Alpecin, Team Sunweb, and Team DSM into its current structure with multiple partners and a strong international reputation.
Within the cycling world, he is known as a strategic and forward-thinking manager, with a strong focus on performance improvement, team culture, and maintaining a clean and professional sport. In addition, he is active within international cycling organizations and is committed to the continued development of cycling.
CEO PostNL
Pim Berendsen is a Dutch senior executive and, since 2025, the CEO of PostNL. He has worked at the company for more than two decades and previously served as CFO and a member of the Executive Board. During that period, he was responsible for finance, strategy, international growth, and mergers and acquisitions.
His career began as an international tax advisor at Arthur Andersen. In 2000, he joined PostNL, where he progressed through various financial and strategic roles. Between 2013 and 2015, he served as Director of Corporate Development at Van Gansewinkel, gaining experience in corporate development and restructuring.
Berendsen has broad expertise in finance, strategy, and transformation, with a strong focus on digital innovation, performance management, and international expansion. Within PostNL, he played an important role in the company’s transformation into a leading player in e-commerce and logistics. In addition to his work at PostNL, he is involved in various social and business organizations, including Oranje Fonds, and holds advisory and supervisory positions within the business community.
As CEO, he focuses on future-proofing PostNL, with an emphasis on innovation, customer focus, and sustainable growth in a rapidly changing market.
In elite sport, success is never achieved through individual effort alone. Behind every victory lies a powerful ecosystem of talent, technology, data, strategy, and teamwork. Ultimately, it is the combined strength of people, expertise, and innovation that determines who leads the race.
The same dynamic is increasingly visible in today’s business landscape. Organizations that truly stand out do not excel in isolation, but through the way they effectively connect partners, customers, and technology. In international cycling, this is evident in even the smallest details. From real-time data analysis and aerodynamics to nutrition, equipment innovation, and logistics: every top performance is driven by a carefully orchestrated collaboration between specialists and disciplines.
At Team Picnic PostNL, success is not solely about individual achievement, but about the ability to perform as a collective. Riders, coaches, performance experts, data analysts, and support staff work together every day with one shared ambition: to bring out the very best in themselves and in one another. That requires more than talent alone. It demands trust, clear communication, a strong culture, and leadership capable of aligning different personalities and interests.
On Tuesday, June 30, we are hosting an exclusive Boardroom Special in the lead-up to the Tour de France, which starts on July 4 in Barcelona. During this evening, Pim Berendsen, CEO of PostNL, and Iwan Spekenbrink, founder and CEO of Team Picnic PostNL, will take you behind the scenes of the cycling team. How do you build a high-performance organization? And what does leadership require in an environment of continuous improvement?
In a private setting, we will engage in a dialogue on the parallels between elite sport and leadership, exploring how strong ecosystems create competitive advantage, both in the peloton and in the boardroom.
