{"id":5375,"date":"2025-12-02T09:30:09","date_gmt":"2025-12-02T09:30:09","guid":{"rendered":"https:\/\/flevum.nl\/speakers\/sandra-bosma\/"},"modified":"2026-03-09T10:05:27","modified_gmt":"2026-03-09T10:05:27","slug":"sandra-bosma","status":"publish","type":"speakers","link":"https:\/\/flevum.nl\/en\/speakers\/sandra-bosma\/","title":{"rendered":"Sandra Bosma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sandra Bosma is Director of Customer Experience Management at PostNL, where she leads the company\u2019s customer-focused transformation. With over nine years at PostNL and a background in insights and analytics, she has held seven different roles across the organization, building a broad perspective on business transformation and customer behavior. In her current role, Sandra drives CX initiatives that combine operational excellence, digital innovation, and human connection \u2014 ensuring a seamless experience for both senders and receivers. She is passionate about creating customer-centric organizations, leveraging data and AI to enhance the customer journey, and embedding a culture of customer-first thinking across large, diverse teams.<\/p>\n","protected":false},"featured_media":5377,"menu_order":0,"template":"","tags":[],"event_category":[],"class_list":["post-5375","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/speakers\/5375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/media\/5377"}],"wp:attachment":[{"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/media?parent=5375"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/tags?post=5375"},{"taxonomy":"event_category","embeddable":true,"href":"https:\/\/flevum.nl\/en\/wp-json\/wp\/v2\/event_category?post=5375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}