During this Boardroom Dinner, Frits Snel, Country Manager Benelux & Beyond at Tony’s Chocolonely, will discuss with you the strategic choices needed to connect purpose and profit. Success is rarely a straight line: navigating rising cocoa prices, international growth and operational challenges brings inevitable ups and downs. Frits shares personal lessons learned from this journey and shows how Tony’s Chocolonely manages to combine social impact and profitability by focusing on supply chain transparency, fair prices for farmers and long-term partnerships.
Join this inspiring discussion with fellow CEOs and board members and discover how purpose and profitability can go hand in hand, especially in challenging times.
Event for Chief Executive Officers and Board Members
5:30 PM | Program starts (including presentation, discussion, and 3-course dinner)
8:30 PM | End of formal program, opportunity for informal networking
Tony’s Chocolonely, Amsterdam
Country Manager Benelux & Beyond
Frits is an experienced retail and brand strategist who believes that social impact can go hand in hand with commercial success. He held key roles at companies including Ahold and SCA Hygiene Products, and since 2014, he has contributed to the growth and impact of Tony’s Chocolonely, where he served in roles such as Head of Markets, Country Manager U.S., Chief of Markets, and currently Country Manager Benelux & Beyond. Frits combines strategic leadership with a passion for sustainable brand development and creating positive change.
Global supply chains are under pressure. Rising commodity prices, geopolitical tensions and disruptions in logistics networks make it increasingly complex for companies to safeguard both their social mission and their profitability. For CEOs and board members, the question is more urgent than ever: how do you stay true to your purpose without compromising financial performance?
During this Boardroom Dinner, Frits Snel, Country Manager Benelux & Beyond at Tony’s Chocolonely, will discuss with you the strategic choices needed to connect purpose and profit. Success is rarely a straight line: navigating rising cocoa prices, international growth and operational challenges brings inevitable ups and downs. Frits shares personal lessons learned from this journey and shows how Tony’s Chocolonely manages to combine social impact and profitability by focusing on supply chain transparency, fair prices for farmers and long-term partnerships.
Join this inspiring discussion with fellow CEOs and board members and discover how purpose and profitability can go hand in hand, especially in challenging times.
