Digitalization on the Dairy Farm: the Customer Identity Journey for Lely

19 June 2025

Digitalization on the Dairy Farm: the Customer Identity Journey for Lely

Freddie Ruijs
Managing Director Digital Farming
Flevum Community IT, Digital Transformation & Innovation IT, Digital Transformation & Innovation

Partners of this Event

About the Topic

Lely helps dairy farmers optimize their operations through innovations such as automatic milking, robotic feeding, and self-propelled manure processing robots – all supported by data from sensors and analyses. To unlock the full value of these solutions, data must be securely shared between farmers and their partners. This is the daily challenge for Freddie Ruijs, Managing Director of Digital Farming. During the upcoming Vision Dinner, Freddie will share how Lely is creating a secure, consent-based environment for data sharing, with a focus on identity and access for all stakeholders in the dairy chain – via platforms, apps, and communication technologies that enable smarter, more sustainable agriculture.

Target Audience

Architects, Product Owners, CX specialists & IAM Leads

Program

5:30 PM | Program starts (including presentation, discussion, and 3-course dinner)
8:30 PM | End of formal program, opportunity for informal networking

Location

Restaurant de HFSLG, Bosch en Duin

About the speaker

Freddie Ruijs

Freddie Ruijs

Managing Director Digital Farming

More on the subject

Lely helps dairy farmers optimize their operations through innovations such as automatic milking, robotic feeding, and self-propelled manure processing robots – all supported by data from sensors and analyses. To unlock the full value of these solutions, data must be securely shared between farmers and their partners. This is the daily challenge for Freddie Ruijs, Managing Director of Digital Farming. During the upcoming Vision Dinner, Freddie will share how Lely is creating a secure, consent-based environment for data sharing, with a focus on identity and access for all stakeholders in the dairy chain – via platforms, apps, and communication technologies that enable smarter, more sustainable agriculture.

You are most welcome. We look forward to seeing you there!