During this small-scaled Vision Dinner, Sanne Zwinkels, Customer Service Director B2B at VodafoneZiggo, will address the reality of meeting rising customer expectations. In today’s market, B2B customers no longer compare experiences only to direct competitors, but to leading consumer platforms such as Netflix and Amazon. She will explore how organizations can move beyond transactional service and position themselves as trusted partners in their customers’ digital transitions.
Leaders in CX, Customer Insights, (Digital) Marketing and Customer Service
CPD points | 2 points
17:30 | Start of program (including presentation, discussion and 3-course dinner)
20:30 | End of formal program, opportunity for informal networking
Language: English
Restaurant de HFSLG, Bosch en Duin
Customer Service Director B2B
Sanne Zwinkels is the Director of Customer Service B2B & Billing at VodafoneZiggo. She is a seasoned expert in the realm of Customer Experience, with a professional career spanning over 15 years in high-impact leadership roles at some of the Netherlands’ most prominent retail and telecommunications organizations.
Prior to joining VodafoneZiggo in 2023, Sanne spent a decade at Ahold Delhaize and Albert Heijn, where she served in pivotal roles including Director of Customer Service and Head of Marketing & Communications for Albert Heijn Online. Her broad expertise—ranging from brand positioning and marketing strategy to leading large-scale commercial programming and category management—has established her as a specialist in bridging the gap between brand promise and operational delivery. Throughout her career, Sanne has remained dedicated to translating deep customer insights into seamless journeys, consistently advocating for a human-centric approach within complex digital environments.
How can your organization remain authentically human in a world driven by rapid technological acceleration and AI?
On Tuesday, March 10, we invite you to join Sanne Zwinkels, Director Customer Service B2B & Billing at VodafoneZiggo, who will share how VodafoneZiggo is navigating the paradox of modern business: the need to scale operations while deepening the human touch in a complex B2B environment.
During this small-scaled Vision Dinner, Sanne will address the reality of meeting rising customer expectations. In today’s market, B2B customers no longer compare experiences only to direct competitors, but to leading consumer platforms such as Netflix and Amazon. She will explore how organizations can move beyond transactional service and position themselves as trusted partners in their customers’ digital transitions.
Central to this vision is the human element in CX and AI. Rather than replacing people, AI acts as a “human accelerator”: automating routine tasks so teams can focus on moments where empathy and expertise truly matter. This is the foundation of scalable empathy—using data intelligently to create meaningful 1:1 relationships, even across large and diverse B2B segments.
The evening will conclude with a moderated roundtable discussion, offering an exclusive opportunity for you and your peers to exchange insights on the future of leadership in a human-centric, digital age.
Are you interested in joining the conversations? Only a few sports remain. Sign up now to secure your spot. We look forward to welcoming you.
